Communication
Where next for the IR website?
19.09.07 | No commentsThe web arrived as a communications tool very quickly. But corporate websites have been evolving deceptively slowly. Now, however, the internet is at the centre of every large company’s communications strategy – and new website applications are making it easier to attract, inform and retain investors than ever before.
Analysis
Blogs and market sentiment
19.09.07 | No commentsWhat should companies be doing to ensure they are staying abreast of their online reputation? And, what can they do to, in some way, manage it?
As a basic first step, Cherkoff says IROs can use a site such as technorati or blogsearch.google.com to monitor what the blogosphere is saying about their company
Trading & Investment
Alternative investment strategies
19.09.07 | No commentsDespite the credit crunch that rocked the markets this summer, alternative investment funds are likely to remain a firm fixture in any investor relations calendar for years to come. So what should IR teams do to maximise the opportunities that hedge funds and other, more exotic, flavours of asset management can offer their companies? And what can they do to minimise the risks?
The future of...
Online video comes of age
19.09.07 | No commentsIf a picture is worth a thousand words, a video is worth a million. That’s been the secret to the success of the film and television industries for more than a century. But it’s a concept that is only just beginning to benefit the world of IR communications – and a few pioneering companies are pointing the way to the future.
