Communication

Where next for the IR website?

19.09.07 | No comments

The web arrived as a communications tool very quickly. But corporate websites have been evolving deceptively slowly. Now, however, the internet is at the centre of every large company’s communications strategy – and new website applications are making it easier to attract, inform and retain investors than ever before.

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Analysis

Blogs and market sentiment

19.09.07 | No comments

What should companies be doing to ensure they are staying abreast of their online reputation? And, what can they do to, in some way, manage it?
As a basic first step, Cherkoff says IROs can use a site such as technorati or blogsearch.google.com to monitor what the blogosphere is saying about their company

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Trading & Investment

Alternative investment strategies

19.09.07 | No comments

Despite the credit crunch that rocked the markets this summer, alternative investment funds are likely to remain a firm fixture in any investor relations calendar for years to come. So what should IR teams do to maximise the opportunities that hedge funds and other, more exotic, flavours of asset management can offer their companies? And what can they do to minimise the risks?

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The future of...

Online video comes of age

19.09.07 | No comments

If a picture is worth a thousand words, a video is worth a million. That’s been the secret to the success of the film and television industries for more than a century. But it’s a concept that is only just beginning to benefit the world of IR communications – and a few pioneering companies are pointing the way to the future.

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